Aleksandra Pawlowska | Founder of Self-Led Woman Universe | Author & Poet | Strategy Consultant | Creator of the Self-Led Woman Poetry & Self-Led Woman Notebook | Founder of YourNOOK Consultancy | Founder of YourNOOK Community
YourNOOK Consultancy | Strategy Consultancy by Aleksandra Pawlowska | Social-First Strategy, Impactful Storytelling & Community-Centered Brand Building

Social-first
Strategy

Brand Web
Building

Storytelling
That Travels

Personal Brand
Building

Your Space to Grow Your Brand

Aleksandra Pawlowska | Founder of Self-Led Woman Universe | Author & Poet | Strategy Consultant | Creator of the Self-Led Woman Poetry & Self-Led Woman Notebook | Founder of YourNOOK Consultancy | Founder of YourNOOK Community

Frameworks, approaches and systems rooted in understanding digital worlds.

My methods ❊

Social-first strategy
Everything you do is social. Whether it is a physical experience, your packaging, or your story. The most impactful brands of modern times build their legacies with social-first storytelling in mind. I strongly believe you should too.   

01

Impactful storytelling that travels
We have been telling stories to each other since the beginning of time. As a brand, you want to know how to tell stories that travel and spread naturally. Not because you force them, but because they resonate and stay with people. I spent years decoding what impactful digital storytelling looks like. Now, let me help you create your impact.

02
03

Community as a foundation
Emotions are a key part of any brand. That is why a connection-first approach is crucial in building resonance with your audience. You are not just talking to them. You are inviting them to participate and co-create with you.

Brand Web Building
Brands are no longer spaces people enter and leave. They are living and breathing webs, woven not only by you, but everyone who is a part of it. I use my own authored methodologies, developed throughout the years of experience to help you weave your brand.

04

Approaches always tailored to you

I work in a bespoke way with where you are, what you need, and where you want to go. Together, we can craft the vision and the path to get there.

My own methodology for brand building:

Brand Web

Brands are no longer spaces people enter and leave.

They are living, breathing webs, woven not only by you but by everyone who is part of them.

They are spaces built for community, belonging, and co-creation, not just to deliver a product.

Story by story, post by post, emotion by emotion, gathering by gathering, you create a unique web that has its own identity, one that cannot be duplicated by anyone else.

Brand Web is my own methodology, based on studying and working with the most impactful brands of today.

YourNOOK Consultancy | Strategy Consultancy by Aleksandra Pawlowska | Brand Web Strategy and Brand Building Framework
Aleksandra Pawlowska | Founder of Self-Led Woman Universe | Author & Poet | Strategy Consultant | Creator of the Self-Led Woman Poetry & Self-Led Woman Notebook | Founder of YourNOOK Consultancy | Founder of YourNOOK Community
YourNOOK Consultancy | Strategy Consultancy by Aleksandra Pawlowska | Brand Web Strategy and Brand Building Framework
YourNOOK Consultancy | Strategy Consultancy by Aleksandra Pawlowska | Brand Web Strategy and Brand Building Framework | Don't Build a Brand, Weave it

Expertise, as featured in

  • Black background with white text that says "CREATIVE REVIEW" in the center.

    Right now, whole brand ecosystems are built around maximising the benefit the customer gets from buying a product.

    How treat culture is reframing ideas around luxury

    Read here

  • Logo of The Drum, with the text in bold red letters on a black background.

    The value that brands bring into our lives is changing. The new wave of marketing is to see your community as influencers. We are moving from a model of passive participation (buy and use the product) to active participation (being a part of the brand).

    Is the ‘look-how-rich-we-are’ influencer trip dead?

    Read here

  • Giraffe Social logo with three colored abstract shapes in orange, green, and black

    Brands are becoming facilitators of more than just product.

    Giraffe Social, Social In 10 podcast

    Listen here

Working with me, as told by others

  • “Aleksandra is a fantastic strategist, collaborator and partner. She has the unique ability to jump into any project with impactful forward motion until delivery. She consistently brings clarity, creativity and strategic rigor to every endeavor, and has a rare talent for seeing both the big picture and the small details, with a focus on flexibility and problem solving. Aleksandra is equally comfortable leading a room through strategic workshop exercises as she is diving into research and data and distilling problems and information into insightful and compelling conclusions. Her collaborative style and calming positivity shines through in every interaction she has and everything that she does. She has had a meaningful impact on our strategic business initiatives over the past year and we cannot wait for another opportunity to partner with her on future projects.”

    Laura Brothers, Head of Business Strategy, PlayStation Studios Creative

  • “We worked with Aleksandra to redefine and sharpen BRUNA’s brand identity and message. From the first call, she brought a fresh and thoughtful perspective. She asked the right questions, challenged us in a kind and constructive way, and helped us uncover what truly matters to us as a brand. Her guidance gave us clarity, confidence and made a big difference.”

    Simon Rupp, CEO, BRUNA The Label

  • "Working with Aleksandra has been an absolute pleasure. Her strategic insight, deep understanding of social platforms and ability to spark meaningful conversations through her work are truly impressive. I first discovered her through her LinkedIn content on digital strategy, and our collaboration only confirmed the strength of her expertise. She supported our Instagram channel audit and hosted insightful, engaging workshops that brought clarity, collaboration, creativity and structure to our planning. I would highly recommend Aleksandra to any brand looking to elevate its social media strategy for immediate improvements with purpose."

    Cansu Ozkaraca, Social Media Coordinator, Luca Faloni

  • “After seeing some of her amazing posts on LinkedIn, I just knew that she was someone I wanted to learn from and get some advice and insights on for a new brand we were putting together... so I jumped on her booking link for a 1:1 call with her. And the call? She was an absolute delight to consult with and learn from. Aleksandra was authentic, warm, engaged and absolutely overflowing with practical insights. In just one short hour I took a copious amount of notes, and left excited and with plenty of ideas. If you're thinking about a 1:1 call, I would highly recommend you do it before too many people find out about this gem and she books out. Well worth it. Thanks Aleksandra”

    David Hobson, Co-Founder, Ethically Ever After

  • “While Aleksandra checks all the formal boxes for a smart, accomplished, competent strategist - it’s the strength of her intangibles that are so invaluable and notoriously difficult to discern from a CV or even a short interview. In working with her first hand, I can say that it’s exactly her warmth, empathy and curiosity paired with the intelligence and peerless communication skills that make her that rare collaborator that can excel at any challenge you throw her way.”

    Sean Thomas, Principle Producer, PlayStation Studios Creative

Expertise Shared on LinkedIn

Expertise Shared on LinkedIn

Aleksandra Pawlowska | Founder of Self-Led Woman Universe | Author & Poet | Strategy Consultant | Creator of the Self-Led Woman Poetry & Self-Led Woman Notebook | Founder of YourNOOK Consultancy | Founder of YourNOOK Community

I have been trusted by 9,000+ followers on LinkedIn, where I regularly share my thoughts, some of which have gone viral.

Join me here

Aleksandra Pawlowska | Founder of Self-Led Woman Universe | Author & Poet | Strategy Consultant | Creator of the Self-Led Woman Poetry & Self-Led Woman Notebook | Founder of YourNOOK Consultancy | Founder of YourNOOK Community

About me

Hi, I am Aleksandra. I spent 13 years working in agencies and in-house, being involved in delivering work for some of the biggest brands in the world like L'Oréal, IKEA, Heineken, Red Bull, and many more.

I spent years being a creator myself. During my time running Looking for Heroes I fixated on what makes stories travel online. As a result, I was nominated as an Instagrammer of the Year next to Usain Bolt in the same category and featured in publications like Vogue, BuzzFeed, Lonely Planet, Huffington Post and many more.

Some of the stories I shared went viral, whether I was reporting on trends on LinkedIn, telling stories of others, or my own (like that time when my mum and I went travelling and went viral).

Delivering content that generates impact and brands that stand out online has always been my ultimate fixation.

And now, YourNOOK is here as a consultancy and a community to support you in telling your story, weaving your brand, and building the future you desire.

PREVIOUS BRAND EXPERIENCE

IKEA

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L'Oréal

•

Boots

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Tesco

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Xiaomi

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Candy Crush

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J&J

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Ford

•

PlayStation

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BRUNA The Label

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Red Bull

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IKEA • L'Oréal • Boots • Tesco • Xiaomi • Candy Crush • J&J • Ford • PlayStation • BRUNA The Label • Red Bull •

Let me help you weave
Your Own Nook

Whether you're building your personal brand or your business, I am here to help you generate impact that lasts. Drop me a note, and let’s start weaving.